Privacy Policy

Response Formula (“Response Formula,” “we,” “us,” or “our”) provides pay-per-lead services to businesses. This policy explains what personal information we collect about visitors and prospective customers of our website, how we use it, and the rights you have over that information.

We collect the following categories of personal information:

• Information you provide. When you submit our intake form we collect your name, business name, and phone number.
• Automatically collected information. When you visit our site we automatically collect your IP address, browser type, device type, referring URL, pages viewed, and timestamps.
• Cookies and similar technologies. We use cookies and similar technologies for essential site functionality and, with your consent, for analytics (Google Analytics).

• To contact you about Response Formula services you have requested.
• To operate, secure, and improve our website.
• To measure the performance of our marketing and the site.
• To comply with legal obligations and enforce our agreements.

If you are in the EEA or UK, our legal bases for processing are: your consent (analytics cookies, marketing contact); the performance of a contract or steps to enter into one (responding to your inquiry); our legitimate interests in running and improving our business; and compliance with legal obligations.

We do not sell your personal information. We share information with trusted service providers who help us run the business, including:

• Hosting and backend infrastructure providers.
• Analytics providers (Google Analytics).
• Communications providers used to contact you about your inquiry.
• Legal, professional, and financial advisors where required.

We may also disclose information when required by law, to protect our rights, or in connection with a business transfer.

We retain lead inquiry information for as long as needed to respond to your request, provide services, and comply with our legal obligations. You may request deletion at any time (see “Your rights” below).

Depending on where you live, you may have the right to access, correct, delete, port, or restrict the processing of your personal information, to opt out of certain disclosures, and to withdraw consent. California residents have additional rights under the CCPA/CPRA, including the right to know and the right to delete. To exercise any of these rights, email us at the address below.

By submitting our form and consenting to be contacted you agree that Response Formula and its representatives may contact you by phone, SMS, or email at the number and email you provided, including via automated technology, for the purpose of discussing our services. Consent is not a condition of any purchase. Message and data rates may apply. You can opt out at any time by replying STOP to a text or telling us during a call.

We load analytics scripts (such as Google Analytics) only after you accept analytics cookies via our cookie banner. You can change your preference at any time by clearing site data or contacting us.

We use industry-standard administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure.

Our services are for businesses and are not directed to children under 16. We do not knowingly collect information from children.

We may update this Privacy Policy from time to time. The “Last updated” date above indicates when it was last revised.

Questions or requests regarding this policy can be sent to privacy@responseformula.com.